Name change- not the icing on the Cake for Cake Boss?

by Herb Fluke 

Now with all due respect to Discovery Communications TLC”s parent company, the  creators of Cake Boss-Shouldn’t the first thing you do when you take a name for a business  is do a simple  search for that name before deciding to use that name ? Especially in the Internet age. Especially for a high budget reality show like Cake Boss.   It  seems  Discovery Communications didn’t think they had to or it wouldn’t matter,  and now a  Seatle software company: Masters Software Inc; has come foreward to say that they own the name Cake Boss having used it  two years before the show ever hit the airways  to market a business management software for professional cake bakers called CakeBoss.

 

Read our Interview with Buddy Valastro

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