About Us

Ad Vantage Publishing Inc

Mailing Address:Newport Financial Center 123 Town Square Place #321,

Jersey City, NJ 07310

201-  349-4336

Publishers of the River View Observer  biweekly publications that services  Hudson County

The River View Observer has been publishing since 1998 first as the River View Lifestyles and then undergoing a name change in 2002 to the River View Observer

The Bayonne Observer was established in 2005

Our Staff of dedicated professionals

Contributing Writers: Sally Deering, Evelyn Bonilla, 

Ricardo Kaulessar 

Photos by Steveamack.com

Graphics -Anthony Piscitelli and  Creative Edge Graphics

Advertising Sales- Ad Sales Inc

Newspaper Distribution- JP Distributors

Publisher: Joe Calamito

For an online media kit please email: [email protected]

Do you want to grow your business?

 Whether you’re the owner of a small neighborhood business, a budding professional practice or a seasonal shopping destination, we can geo‐target new customers with a message that distinguishes you from your competitors.

We are The Observer family of publications.

We know Hudson County.

And we know advertising.

Lively, colorful, informative an easy‐to‐read with an emphasis on entertainment and lifestyle, since 1998 The Observer has kept both our focus and our reach hyper‐local through a combination of direct‐mail, adult carrier and strategic bulk‐drop distribution.

The Riverview Observer reaches over 50,000 readers on the Hudson County waterfront from historic Downtown Jersey City to Edgewater. Our readers include high‐tech professional newcomers andaffluent high‐rise empty‐nesters. These cosmopolitan city‐dwellers, powered by a higher‐than‐average disposable income, are among the region’ most adventurous, sophisticated and active consumers.

Similarly, over 40,000 Bayonne Observer readers count on us for a uniquely local perspective on the news, views and events that shape their neighborhoods and lives in The Peninsula City.

Your ad in our newspaper(s), and digital issue, reinforced by your website’ link featured on The Observer’ website, is an effective, affordable way to raise your profile and enhance your visibility in this highly competitive market. That’ why many of our advertisers have been with us since our start.

 Call us today at 201- 349-4336  to speak with an advertising rep and get started.

Veteran Owned Business























Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

A lifestyle and entertainment publication serving the Jersey City, Hoboken, Bayonne, Weehawken, West New York, North Bergen, Cliffside Park, Edgewater, Secaucus and Guttenberg Waterfront Communities

Verified by MonsterInsights