This is a typical day in front of Carlo’s Bakery in Hoboken, home of the Cake Boss, Buddy Valastro’s Bakery.
Record crowds brave the sweltering heat and wait on line for one of the Cake Boss’ Lobster Claws and other sweet delights or a chance to meet Buddy’s sisters or Mother.
 If you look close the line stretches for two blocks or more.
Â
Name change- not the icing on the Cake for Cake Boss?
by Herb FlukeÂ
Now with all due respect to Discovery Communications TLC”s parent company, the  creators of Cake Boss-Shouldn’t the first thing you do when you take a name for a business  is do a simple search for that name before deciding to use that name ? Especially in the Internet age. Especially for a high budget reality show like Cake Boss.   It  seems  Discovery Communications didn’t think they had to or it wouldn’t matter, and now a  Seatle software company: Masters Software Inc; has come foreward to say that they own the name Cake Boss having used it  two years before the show ever hit the airways to market a business management software for professional cake bakers called CakeBoss.
Â
