Dots’ affordable fashion continues East Coast growth with new North Bergen, NJ location (North Bergen, N.J. — February 29, 2012) — North Bergen has another option for affordable fashion with the opening of a new Dots store in the area. On Thursday, March 1, the women’s specialty retailer premiered early spring trends at the Walmart APA grand opening. Located at 2100 88th St. in North Bergen, The opening of the North Bergen store adds 11 additional employees and a 10th Dots location to the area. Combining a fun experience and fresh fashion, the new store boasts touches of pink and gray, and spotlights that shine down on the store’s trademark runway. With spacious shopping areas, large fitting rooms and an easy to explore layout, the nearly 5,000-square-foot store will carry a high-energy vibe, creating the ultimate fashion experience. Dots has become the go-to retailer for affordable, stylish women’s apparel with a belief in high-fashion, not high prices. That mantra is definitely highlighted in the early spring line. Customers can expect to see an affordable version of the hottest trends, including bold colored denim, body-con skirts and dresses and an array of prints and textures. “It is exciting to watch Dots grow and expand throughout the East Coast to meet the needs of fashion-forward shoppers,” said Jennifer Marrara, Dots marketing manager. “Now, women throughout New Jersey can have access to the hottest runway-inspired trends without breaking the bank.” Dots is the best kept secret among trend-savvy, price-conscious women for career, casual and club apparel and accessories. With over 20 years of experience offering a distinct combination of fashion and lifestyle, Dots creates the ideal atmosphere for any woman, size 0-24, to indulge in her passion for style. Currently, Dots has over 400 stores in 28 states. To find out more about the Walmart APA location and to download coupons for the grand opening, visit www.dots.com/GO/NorthBergenNJ. For additional information on Dots, including the latest style trends, please visit www.dots.com, or follow Dots on Twitter and Facebook.