HALSTEAD PROPERTY WINS MARKETING CONTRACT FOR NEW JERSEY RIVERFRONT DEVELOPMENT: HENLEY ON HUDSON

Weehawken Development Boasts Palatial Floor Plans, Luxurious Finishes, Impeccable Design 

New York, NY – January 29, 2009 – Halstead Property in New Jersey today announced that they signed on as the exclusive consulting firm for Henley on Hudson, a spacious luxury development located on New Jersey’s Gold Coast in Weehawken. Located at 2 Henley Place in Weehawken, New Jersey, the newly constructed complex will be comprised of four residential clusters consisting of 64 brownstones and 100 condominiums.  The sales office is located on site. For more information or to schedule a tour, please visit: http://www.henleyonhudson.com.  Of the currently released 38 units, the development is 70% sold.   As part of their strategy for completing the first phase of sales at Henley on Hudson, the development team of Lennar Urban in partnership with Roseland Property Company retained Halstead to promote the development and assist the Lennar Urban in house Sales Team in marketing its most luxurious residences, which are brownstones and penthouses.  The second and third phases of release are planned for 2011. Penthouses at Henley on Hudson feature open floor plans, with private terraces and breathtaking views, while brownstones feature three and four-bedroom floor plans with central spiral staircases and some with garden terraces.  Remaining units start at $1.425 million and range in size from 1,716 to 3,744 square feet, and also feature two-car garages, private elevators and eat-in kitchens. 
 The marketing experts at Halstead Property Development Marketing and the elite sales team from Halstead Property in Hoboken began work in December to promote the development through their marketing efforts and to increase website traffic.
 “Halstead’s accomplishments with luxury projects in New York and New Jersey made the brokerage the ideal choice to lead this stage of our marketing program for the most luxurious units,” said Michael Skea director of operations for Lennar Urban’s Northeast Division. “We are excited to have Halstead on board at Henley on Hudson and are looking forward to seeing incredible results from their work.” Minutes from Manhattan via ferry, Henley on Hudson provides maximum space with skyline views in an urban oasis directly across from




42nd Street

in

Manhattan.  With expansive parks and tree-lined walking and jogging paths nearby, this modern, spacious community gives residents the opportunity to live in a suburban atmosphere with urban conveniences.  The neighborhood offers waterfront dining, shopping and multiple galleries, and is also convenient to the PATH trains, Hudson Bergen Light Rail and NJ Transit.  “Henley on Hudson offers residents spacious homes and modern amenities along with the convenience of city life,” said Stephen G. Kliegerman, executive director of Halstead Property Development Marketing.  “We are thrilled to represent Henley on Hudson and to assist in facilitating sales at this unique development.” Henley on Hudson homes boast 2 car garages and are crafted with handsome finishes, indigenous stones and top of the line appliances, while amenities include beautifully landscaped English gardens, a children’s playroom, concierge services and a club featuring a state-of-the-art fitness center, yoga and Pilates rooms and a resort style outdoor swimming pool. Also, adding intelligence to beauty and functionality, Henley on Hudson homes feature the latest technologies in modern security, automation and in-home entertainment. Sales for Henley on Hudson will continue to operate out of the on-site sales office by the Lennar Urban Sales Team and will also be assisted at the Halstead Property office in Hoboken, New Jersey at

79 Hudson Street

.  For more information, floor plans or photos please visit: http://www.halsteadpdm.com.   

About Halstead Development Marketing:A division of Halstead Property, Halstead’s Development Marketing Division is the exclusive sales and marketing firm for more than 65 new developments representing over 3,500 units in the tri-state area.  The Halstead Development Marketing Division consults with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior  product benefiting the  consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding.  For more information on the Halstead Development Marketing Division, please visit: http://www.halsteadpdm.com/home                As the first firm in New York to bring real estate sales out of office buildings and into retail storefronts, Halstead is one of the largest residential real estate brokerage firms in the metropolitan area. For more information on Halstead, please visit: http://www.halstead.com.

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