JERSEY CITY, NJ – The Provident Bank today launched a new rebranding initiative, which includes a new tagline and image campaign, designed to reinforce how the bank defines itself – a community bank deeply rooted in New Jersey thatâ€s committed to meeting the needs of its customers.

The bankâ€s new tagline, “Commitment you can count on,” emphasizes that Providentâ€s commitment to consumers and businesses in New Jersey is steeped in its DNA. “There is a notion that all banks are the same, but our employees go above and beyond to provide personal attention and customized financial solutions. In fact, commitment to our customers has been our guiding principle for 173 years. We want our customers and potential customers to know that we hear and understand them. Their financial success is important to us,” said Chris Martin, chairman, president and CEO.

In addition to the new tagline, Provident is rolling out a fresh, new advertising campaign offering a new look and feel. Customers will notice new images reflected in external marketing, merchandising and collateral materials, on Providentâ€s website and social media sites.

As part of Providentâ€s rebranding initiative, the bank is hosting a “Commitment you can count on” series on Facebook and Twitter. Provident will offer tips on a monthly basis about boosting commitment to savings and managing finances through a series of interactive polls, contests and sweepstakes.

The “Commitment you can count on” social media series kicks off with a “Commitment to Savings” month. Throughout September, Provident will provide savings tips to New Jersey residents of all ages to help them reach their savings goals.

Visit www.Facebook.com/ProvidentNJ and www.Twitter.com/ProvidentBankNJ to join the conversations. More information about Provident is available at www.ProvidentNJ.com.

About The Provident Bank

With $5.2 billion in deposits, The Provident Bank (www.ProvidentNJ.com) serves its customers via a network of full-service branches throughout northern and central New Jersey. The Provident Bank is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS), which reported assets of $7.1 billion as of June 30, 2012.

The post Provident Bank Launches New Rebranding Initiative first appeared on River View Observer.

Reverend Jessica Lambert, president of The Sharing Place food pantry and pastor of St. Paul’s Lutheran Church, was pleased to accept a $650 donation from The Provident Bank President and CEO Chris Martin, just in time for Thanksgiving. In place of their annual food drive, Provident employees opted this year to make financial contributions to the food pantry, so that needy families would have the pleasure of choosing their own holiday favorites. Bank employees purchased Provident VISA gift cards for the food pantry to hand out to those in need, enabling pantry patrons to follow their individual family traditions. Provident also donated reusable cloth grocery bags to help families carry their groceries home.

The Sharing Place, located in St. Paul’s Lutheran Church at 440 Hoboken Avenue in Jersey City, is the largest food pantry in Hudson County, serving about 700 families a month. For information on The Sharing Place, visit www.stpauljerseycity.org.

About The Provident Bank

With $4.9 billion in deposits, The Provident Bank serves its customers via a network of 84 branches throughout northern and central New Jersey.  The Provident Bank is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS), which reported assets of $6.8 billion as of September 30, 2009.

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