REAL ESTATE-Jersey City’s CANCOlofts Features True Loft Living With Fabulous Amenities

Appeal of Lifestyle Draws Buyers From Throughout the Metropolitan Area

new-canco-loftsJERSEY CITY, N.J. (March 26, 2010) – Though cabin fever might have been a problem for some during the recent winter storms, Shawn and Mayura Norville, residents at CANCOlofts in Jersey City, N.J., dealt with their need to get out by simply going downstairs, where they could take advantage of CANCO’s wealth of amenities, including a basketball court, billiard room and media center.

And even when they were at home in their two-bedroom condominium, the soaring 14-foot ceilings, 8-foot entry and interior doors, dramatic mushroom-capped columns and abundant light from the 9-foot window walls conveyed a sense of openness and space that helped counteract the winter blues, as well as reminding the Norvilles that they are living in a piece of history.

The expansive sense of space at CANCOlofts at 50 Dey St., an industrial-to-residential conversion of the historic American Can Company factory and one of the few true residential loft buildings in Jersey City, was a definite appeal of the building for the couple, who moved from Queens three months ago after searching for a home throughout the New York metropolitan region.

In addition to the high ceilings (a favorite of Shawn Norville, 30, who is 6 feet 4 inches tall) and tall windows, CANCO features an astonishing 10,000 square feet of amenities, including CANCOchill, (resident’s lounge), CANCOparty, CANCOfun, CANCOflicks, CANCObiz, CANCOkids, CANCOsweat, CANCOstretch, CANCOpow (boxing), CANCOhoops, CANCOgreen, CANCOrays and CANCOpooch.

“The building really conveys a sense of space, whether you are walking down the spacious hallways, taking advantage of the amenities or hanging out at home,” said Mayura Norville, 28. “We have a two-bedroom loft, but even in the studios and one-bedrooms, the high ceilings give the impression of more space. We are in love with it here. So far, we can’t find one thing that we don’t like.”

Like other residents, the Norvilles were attracted by the CANCOlofts lifestyle, which not only includes more space for the money than they could find anywhere else, but also a sense of fun inspired by the wealth of amenities and the hip design elements, including a lobby designed by the award-winning, Manhattan-based architect LOT-EK, which features rows of TVs displaying video art.

“The CANCO lifestyle is a big draw,” said Jodi Stasse, director of marketing and sales for CANCOlofts. “Today, more and more prospective buyers consider their neighborhood to be inside the building. At CANCOlofts, we have taken all of that into consideration by creating the ultimate amenities package.”

With every detail of the amenities well thought out, CANCOlofts provides 24/7 concierge service; morning and evening shuttle service to and from the Journal Square PATH station; and more than 10,000 square feet of luxury amenities including a fitness center, a resident’s lounge with billiard tables, a screening room with theater seating and a half basketball court.

“With the addition of Zeytina Gourmet Market in April, residents will have all that they need right here at CANCOlofts,” Stasse added.

The building has been converted into 202 loft condominiums, of which more than half are sold. One-bedroom homes start in the low $300,000s, while the most popular design, the one bedroom plus homes, start in the low $400,000s. CANCOlofts also has a limited number of two-bedroom homes available starting in the mid- $400,000s.

In addition, the building features 44 spectacular one-, two- and three-bedroom duplex penthouses. The penthouses feature ceilings that soar to a heavenly 27 feet and views of Manhattan skyline to the east and amazing sunsets to the west through 14-foot-high windows. Each penthouse is so special that no two are alike. Penthouse pricing starts in the high $400,000s.

All of the CANCOlofts have at least one column structure; many of them feature the large mushroom-capped columns whose 10-foot circumferences add architectural interest to the residences as well as to the public spaces. The lofts also feature wide-plank, white oak flooring, glass tile accents in the kitchens and bathrooms, engineered stone countertops and gleaming white-lacquered custom cabinetry.

The building has been approved by the FHA (Federal Housing Administration) and Fannie Mae, which means that qualified buyers can obtain mortgages with lower down payments and lower interest rates than are available through conventional mortgages.

For the Norvilles, as well as for many other CANCO residents, another attraction of CANCOlofts is its close proximity to Manhattan. Shawn Norville’s commute to the financial district is now only 10 minutes from the Journal Square PATH station, compared to an hour or more from Queens. Though the walk to the station is only 10 minutes, the Norvilles also like the convenience of the shuttle bus service.

Though she still travels into the city frequently for entertainment or to visit friends and relatives, Mayura Norville is no longer commuting, having left her downtown job at JPMorgan, a financial services firm, to be involved in the launch of a pet concierge service, Marching Mutts (, that provides pet services including dog-walking, pet-sitting and veterinary transportation services.

Now that commuting is no longer an issue, the CANCOlofts amenity that this animal lover most appreciates is the CANCOpooch dog-walking area, which is also a favorite of her English bulldog “Meatball.”

Although the Norvilles have been married for nearly two years, CANCOlofts is the first residence in which they have truly felt at home. They have hung their wedding photo, decorated their column with a painting (CANCOlofts residents tend to be smitten with their columns) and have embarked on a decorating scheme — all of which they never felt settled enough to do at their previous residences.

“By choosing CANCO, we are able to have our own wonderful place,” said Mayura Norville. “We never would have been able to afford the quality of lifestyle that we have here anywhere else in the metropolitan area — even in Williamsburg [Brooklyn] or Astoria [Queens]. We would have been able to buy something, but we would have gotten nothing for what we paid.”

For more information, visit the Web site at, call the sales center at 201-876-8686 or e-mail The on-site sales center is open seven days a week from 11 a.m. to 6 p. m. Morning and evening hours are available by appointment.


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