Their Marketing information has the tag line:
No Glaciers Were Harmed Making This Water or Not From The Top Of Some Far Away Mountain and The Anti-Bottle Water, Bottled Water
|If you havent figured it out already, this marketing information is from a company selling bottled water but just not any water –NYC tap water – The company Tap’d NY .Their tap’d NY Manifesto for the New Age states…Year after year, bottled water companies have told us that their water was somehow healthier or better for us than our own water. They spent billions of dollars on marketing to make us believe that we needed exotic water, in sleek packaging, from far away Arctic glaciers, tropical islands, and European volcanoes. We fell for the fancy marketing gimmicks, too, and the brands we drank started to become status symbols. But we’re New Yorkers and are ready for an honest change. It’s time for a better way of thinking, er, drinking: A Tap’dNY Manifesto for the new age.
For more informaiton http://www.tapdny.com/index.php