Bank unveils new tagline and image campaign
JERSEY CITY, NJ – The Provident Bank today launched a new rebranding initiative, which includes a new tagline and image campaign, designed to reinforce how the bank defines itself – a community bank deeply rooted in New Jersey that’s committed to meeting the needs of its customers.
|The bank’s new tagline, “Commitment you can count on,” emphasizes that Provident’s commitment to consumers and businesses in New Jersey is steeped in its DNA.
“There is a notion that all banks are the same, but our employees go above and beyond to provide personal attention and customized financial solutions. In fact, commitment to our customers has been our guiding principle for 173 years. We want our customers and potential customers to know that we hear and understand them. Their financial success is important to us,” said Chris Martin, chairman, president and CEO. Continue reading Provident Bank Launches New Rebranding Initiative