by Maureen Wlodarczyk
Over the years, I’ve heard any number of men including my husband describe the benefits and healthful effects of drinking beer. Just this past week, my husband shared a printout of “The Buffalo Theory” with me. That piece of wisdom, attributed to the TV show “Cheers” and a conversation between bar regulars Cliff and Norm, equates survival of the fittest in buffalo herds to a similar process whereby beer drinking results in the death of one’s weakest brain cells, thus leaving the drinker with a more fit mind as a happy side effect of imbibing.
Long before Cliff and Norm entertained us on the small screen, Hudson County liquor distributors had advertised the important health effects to be derived from beer, especially for women. In 1911, a local liquor distribution company ran an ad in a Hudson County newspaper titled “The Hand that Rocks the Cradle Rules the World,” featuring the image of a young mother gazing lovingly on her infant as she rocks the baby in a wicker cradle. The caption stated the following:
“The ever increasing strength and power of our Great American Nation depends largely on the physical condition of our children. Not only the strength, but also the very life of the child depends upon its proper nourishment in infancy. Good, pure, clean beer more fully supplies just the correct nourishment – in every sense of the word – that mothers require.” Continue reading Hudson Then Again…Hudson County Liquor Businesses in Early Days of the 20th Century