Cover Story -Where Stars are Born
By Sally Deering
Tucked inside the downtown Jersey City community on Coles Street is a rather plain looking storefront that when you step inside makes you feel like Dorothy landing in Munchkinland in “The Wizard of Oz.”
Welcome to the Grassroots Community Space, an intimate one-room studio rental where dancers, actors, drummers and other artists teach classes and put on performances. Warm and welcoming, the Grassroots Community Space has a vibe that seems to say “let’s have fun and create something” and it serve an even greater purpose as a small business incubator for local artists to try their hand at teaching their craft. Some groups, who have rented the Grassroots Community Space to teach classes have gone on to start their own business in their own space.
Jersey City is home to many professional artists, actors, singers, dancers, writers and poets from all over the world, but performance space is limited – and pricey. In 2008, with a couple of partners, Chelo Mercado of Jersey City saw the need for a community space where local artists could teach and perform. The trio decided to fill the gap and open Grassroots Community Space for artists to share their artistry. Continue reading Grassroots Community Space in Jersey City – A Small Business Incubator for Local Artists