Name change- not the icing on the Cake for Cake Boss?
by Herb Fluke
Now with all due respect to Discovery Communications TLC”s parent company, the creators of Cake Boss-Shouldn’t the first thing you do when you take a name for a business is do a simple search for that name before deciding to use that name ? Especially in the Internet age. Especially for a high budget reality show like Cake Boss. It seems Discovery Communications didn’t think they had to or it wouldn’t matter, and now a Seatle software company: Masters Software Inc; has come foreward to say that they own the name Cake Boss having used it two years before the show ever hit the airways to market a business management software for professional cake bakers called CakeBoss.