Exciting New Marketing Program And All-Star Team To Take Luxury Tower To New Heights Of Excellence

Jersey City, N.J. (Jan. 14, 2010) – Trump Plaza Residences is gearing up for an exciting year ahead for the sophisticated 55-story residential tower in Jersey City, N.J.

Already known for its luxury brand and swank atmosphere, Trump Plaza Residences is upping the luxury ante with a dramatic enhancement of the upscale 443-unit tower, the tallest residential tower in Jersey City, which is managed by the Trump Organization. The revitalization will include a grander entrance, creating a sense of arrival for residents and guests, and the enhancement of the already impressive amenities with a new design for the outdoor space that maximizes the full potential of the pool, cabanas and lawn areas.

In addition, a new all-star team of leading industry professionals is gearing up to launch an exciting new marketing campaign, which will kick off with a grand opening and unveiling of the interior spaces later this year.

“The Trump Plaza Residences are already known for their astounding panoramic views of the Manhattan skyline; their white-gloved concierge services; and their distinctive suite of amenities,” said Jodi Stasse, director of marketing and sales at Trump Plaza Residences Jersey City. “The re-imagining of the exterior amenities is raising the bar for luxury living in Jersey City.”

Celebrity interior designer Benjamin Noriega-Ortiz of Manhattan-based BNOdesign has been brought in to redecorate the entrance and the public spaces — including the heated outdoor pool — giving them the relaxed-yet-luxurious feeling of a hip urban mansion with a home-as-castle theme. The building’s chic, contemporary black and white design scheme will be enhanced with one that incorporates the lavish use of jewel-toned colors, opulent draperies and plush furnishings.

The result is to set Trump Plaza Residences Jersey City apart from other waterfront properties by making it more comfortable, sensual and welcoming while retaining the signature Trump prestige and allure. The building also will be officially renamed Trump Plaza Residences and will have its own logo, inspiring a new branding approach for this property in keeping with the distinctive branding that the Trump Organization already has established for their Trump Plaza Casinos and Trump Plaza Hotels, making this building the first residential property to be given this distinction.

All renovations will be completed in two phases – the model residences, sales center and all interiors will be completed in February 2010 and the outdoor space and landscaping, including the pool and new cabanas, will be completed in May 2010.

The luxury high-rise, which was started in 2006 and was completed in 2008, has 443 residences, of which more than half have been sold and closed. The property’s more than 40,000 square feet of amenities are comparable to those of the world’s grandest hotels, and include a screening room, dining hall with catering kitchen, game room, various sitting areas and lounges, aqua grotto, heated outdoor pool and cabanas, in-house spa including massage, locker rooms and saunas, a business facility and a fitness center. All amenities are managed by the Trump Organization.

Residences include one- and two-bedroom homes ranging in size up to 1,450 square feet. Prices for one-bedrooms start in the mid $400,000s, while two-bedrooms start in the mid $600,000s. Three-bedroom homes and penthouses are available but are in limited supply, with pricing available upon request. The property has a 20-year tax abatement program. FHA financing is also available, offering reduced interest rates and low down payments.

The residences feature panoramic views from the George Washington to the Verrazzano Narrows bridge, and a convenient location near the PATH, waterfront ferry and the Bergen-Hudson Light Rail that puts all of Manhattan and the Gold Coast at the residents’ doorstep.

For more information on Trump Plaza Residences Jersey City, please contact the on-site Sales and Marketing Team at (888) 263-7003, email: [email protected] or go online at www.trumpplazaresidences.com 

About Trump OrganizationThe Trump Organization is the world’s only global luxury real estate super-brand, and is responsible for many of the world’s most recognized developments. Trump is renowned for its leadership in real estate development, sales and marketing and property management representing the highest level of excellence and luxury in residential, office and retail properties. The experience of owning a Trump property and living the Trump lifestyle is unparalleled. With each of its properties, Trump continues to raise the bar of super luxury living consistently.