Online Contest Open to All High Schools
in Cablevision Service Area
MSG Varsity is kicking off a new contest open to all high schools in the Cablevision service area, MSG Varsity’s Mascot Dash to the Desk. Mascot Dash to the Desk offers schools the opportunity to submit a photo of their school mascot online at msgvarsity.com from April 14–21 to be eligible for the grand prize – a brand new mascot costume for their high school (worth up to $6,000) and a guest appearance by the school’s mascot on MSG Varsity’s signature daily sports show, High School SportsDesk, on Cablevision’s iO TV (Channel 14).
From the submissions, a maximum of 80 schools will be selected to compete in the contest. Over five weeks, the mascots will compete in “heats” for weekly prizes. Online voting will determine the 20 finalists that will go on to compete in the final sprint to win the grand prize. Online voting will also determine the Mascot Dash to the Desk Champion. The grand prize, 2nd & 3rd place winners will be announced on June 6th.
“Based on the success of our first contest School Spirit Mania, we wanted to find another interactive way for high school students to showcase their school spirit,” said Philip Summers, VP Marketing for MSG Varsity. “And a mascot race was the answer. We’re looking forward to getting the Dash to the Desk started to find out which school mascot will be voted champion and be receiving a make-over.”
For more information on Dash to the Desk and to see the weekly prize packages please go to www.msgvarsity.com.
MSG Varsity includes a multi-platform suite of services, made up of a 24/7 television network that airs on Cablevision’s iO TV service, channel 14; a comprehensive online destination, msgvarsity.com; and a groundbreaking interactive service, channel 614 – all spotlighting extracurricular activities and events at local high schools.
About MSG Varsity
MSG Varsity is a multi-platform suite of services comprised of: a 24/7 television network, a comprehensive online destination, and a groundbreaking interactive service, all dedicated to high school sports, academics and activities happening throughout the tri-state area. Content for these services includes MSG Varsity’s professionally produced programming as well as content created by the high schools themselves. Working in partnership with MSG Varsity, students and faculty are given extraordinary access to curriculum and training in multimedia creation and distribution, empowering them to become active participants in telling their school’s stories. MSG Varsity is a Cablevision exclusive service not available to satellite or phone company TV subscribers and reaches three million households throughout the New York market. For more information, please visit www.msgvarsity.com.
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