STOP CLIPPING AND START CLICKING! A&P ANNOUNCES FIRST ONLINE COUPON PROGRAM IN HUDSON COUNTY

a-and-p-image001Consumers Can Now Upload Digital Coupons to Their Store Loyalty Cards to Save on Leading Brands
 As the economy continues to strain budgets, consumers are more concerned than ever before with saving money and finding ways to get the best deals possible. The A&P supermarket chain has teamed up with Zavers, a digital promotions company, to give consumers an easier way to save money without having to clip or remember paper coupons every time they head to the store.
A&P’s Red Tag Online Savings is the first and only grocery program in Hudson County to offer promotions online to help save consumers’ money and time in an environmentally friendly way. The adoption of online coupons represents a significant enhancement to the A&P customer loyalty club programs, offering members a new, easy way to save on the products they want.
The supermarket chain currently offers savings on must-haves for fall and back-to-school shopping from 25 well-known brands; totaling more than $30 in savings. Shoppers can save on everyday essentials in important categories such as diapers, vitamins, health and beauty, grocery, frozen foods and paper goods. Coupons can be viewed and saved at A&P’s Web site www.apfreshonline.com and at www.zavers.com.
Consumers are just a few clicks away from savings. All they need to do is…
• Go to A&P’s Web site www.apfreshonline.com to create a free online savings account and register their existing loyalty card.
• Select coupons from a variety of premium products featured on the coupon tab.
• Purchase the products and swipe their loyalty card at the register.
• From there, the savings are automatically deducted from their bill and printed on their receipt.
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A&P Announces First Online Coupon Program…Add One

“We are a company with a history of providing customers with exciting new offerings that make their lives easier and their shopping more affordable,” said Jennifer MacLeod, senior vice president, marketing & communications, A&P. “Now, more than ever, we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but also time. Now saving more is effortless.”
“A&P’s adoption of digital coupons will allow customers to put down the scissors and stop the cumbersome process of clipping, filing and remembering paper coupons,” said Thad Langford, president and CEO of Zavers. “Instead, it will be much easier for consumers to save money on the products they want by simply saving their preferred coupons online and swiping their loyalty card at the register.”
BONUS FOR SHOPPERS – Save Money and Trees!
For a limited time, beginning Friday, September 11, Red Tag Online Savings will offer FREE reusable Elizabeth Haub Foundation shopping bags to shoppers who register for the Red Tag Online Savings program. All shoppers have to do is register their club card on their preferred grocery store’s Web site, click on the FREE Reusable Bag coupon, and save it to their club card. Consumers can register at www.apfreshonline.com.
A&P is encouraging the use of the 100% recyclable bags for a great cause. Every time shoppers redeem this offer with their club card, a donation will be made to the Elizabeth Haub Foundation, a group dedicated to protecting the environment. It’s never been easier to save money and trees – all at the same time!

About A&P
Founded in 1859, A&P is one of the nation’s first supermarket chains. The Company operates 435 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum’s, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, SuperFresh and Food Basics.
About Zavers
Zavers offers paperless coupons on the Internet and on mobile phones so consumers can save on the products they want at their favorite stores. Zavers’ easy-to-use platform allows consumers to save time, save money, and help protect the environment. For more information on the Company, please visit www.zavers.com.

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